STORY 20.04.2026
Navigating the AI transition in marketing
USECASE
Static FAQ replaced by smart chatbot
A Belgian telecom provider wanted to cut support calls by replacing its static FAQ with a scalable RAG‑powered chatbot that delivers accurate, immediate answers through a simple search‑based interface.
USECASE
Turning an intranet into an AI assistant
Sales and support agents can’t live without it : MAiA turns Proximus’ intranet into realtime knowledge, cutting search time and powering 1.4 million questions since launch.
USECASE
Smarter dispatch of technicians
A telecom provider set out to improve service efficiency by predicting the ideal technician for each job, reducing costly misassignments while boosting customer satisfaction through smarter, data‑driven dispatching.